Last updated: August 29, 2026
The data controller for Simplelytics is:
Simplelytics is a privacy-first website analytics service. We collect only the following information:
We do NOT collect:
| Purpose | Legal Basis |
|---|---|
| Provide and maintain service | Contract performance |
| Billing and payment processing | Contract performance |
| Customer support | Contract performance / Legitimate interest |
| Service notifications (billing, security, policy updates) | Legitimate interest |
| Security and fraud prevention | Legitimate interest |
| Product improvement and analytics | Legitimate interest |
| Legal compliance | Legal obligation |
To generate AI-powered insights using DeepSeek (deepseek-chat model) - analytics data may be processed by this AI service to provide insights summaries and recommendations.
Simplelytics does not use cookies. Our tracking is done entirely on the server-side when your tracking script sends data to our API.
| Type | Purpose | Can be disabled |
|---|---|---|
| Strictly necessary | Maintain login, core functionality | No |
| Functional | Language preferences, personalization | Yes |
| Analytics | Anonymous usage statistics, product optimization | Yes |
This means:
We do not sell your personal information, including as defined under applicable laws such as CCPA. We only share data in the following circumstances:
In the event of a security incident affecting your rights, we will notify you and relevant regulatory authorities within 72 hours of discovery.
| Data Type | Retention Period | Upon Expiry |
|---|---|---|
| Account information | During active subscription; 90 days after account deletion | Secure deletion |
| Transaction records | As required by law (typically 7 years) | Secure deletion or archival |
| Analytics data (Free plan) | 7 days | Automatic deletion |
| Analytics data (Hobby plan) | 30 days | Automatic deletion |
| Analytics data (Pro plan) | 1 year | Automatic deletion |
| Analytics data (Business plan) | Unlimited | Until account deletion |
| Support records | 2 years | Secure deletion |
To exercise any of the following rights, please contact us. We will process your request within 30 calendar days.
| Right | Description |
|---|---|
| Right to be informed | Know what data we collect and how we use it |
| Right of access | Obtain a copy of your personal data |
| Right to rectification | Correct inaccurate or incomplete information |
| Right to erasure | Request deletion of your data under specific conditions |
| Right to restrict processing | Pause data processing under specific circumstances |
| Right to data portability | Receive your data in a machine-readable format |
| Right to object | Object to processing based on legitimate interests or marketing |
| Right to withdraw consent | Withdraw consent for processing based on consent |
If you believe we have not properly handled your data, you have the right to lodge a complaint with your local data protection authority.
Our servers and partners may be located in various countries including the United States and Singapore. When data is transferred internationally, we ensure data security through:
Simplelytics is intended for users who are at least 16 years old. We do not knowingly collect information from users under this age. If you believe your child has provided us with personal information, please contact us immediately at privacy@simplelytics.com and we will promptly delete the data.
Our service may contain links to third-party websites or integrate with third-party services. This Privacy Policy applies only to information we collect directly. We are not responsible for the data practices of third parties and recommend reviewing their policies before use.
If we make material changes to this policy, we will notify you at least 15 days in advance through our platform announcement or your registered email address, and update the "Last Updated" date at the top of this page. Continued use after the effective date constitutes acceptance of the updated policy.
For privacy-related inquiries, contact us at: